68 Marketing - Wolfgang Goeddertz

HANDS-ON CONSULTING,
PROJECT- & INTERIM-MANAGEMENT

Growth strategies for sales & marketing

B2B | B2C | international

With more than 30 years of experience in sales and marketing, I am your sparring partner for tailored growth strategies and future-proof corporate positioning to achieve your business goals.

My expertise ranges from convincing storytelling to attract investors, the development of powerful marketing and sales strategies, to creative event and go-to-market concepts for start-ups and established companies.

Benefit from my successes in international management positions and let us realize your visions together.

Arrange your free inspiration appointment today!

Wolfgang Goeddertz
Founder & Owner

My value proposition

Experience

My work is based on many years of experience and success in management positions in international companies.

Flexibility

Fast availability and ability to act with a fresh momentum for your company's success.

Agility

Short-term familiarization with structures, processes and corporate cultures.

Planning security

Needs-based takeover of vacancies and projects in your company.

Network

If required, a well-established network of agencies and service providers is available at all times.

CONSULTING

Implementation-oriented development of your company's positioning & growth strategy with a focus on sales & marketing

Developing the “storytelling” for your company to attract investors

Derivation of the marketing & sales strategy from the company goals

Creating go-to-market concepts for product launches and for establishing new sales channels

Kontakt

PROJECTS

Project management with cross-functional teams.

Develop communication concepts: social media, websites, PR, POS, events, advertising campaigns, etc.

Brand development, management and staging.

Control and analysis of data-driven market research and competitive observation.

Budget planning, revision and reporting for sales/quantity and cost budgets.

Trade fairs and event management

Establishing and leading departments and interdisciplinary project teams with objectives and success monitoring.

Kontakt

INTERIM

I cover temporary management functions, e.g. in change processes, vacancies, organizational changes or to add expertise.

Contact

EXPERTISE

Sales and marketing management (national & international) for consumer and capital goods
Establishing and leading departments and project teams with target setting and success monitoring
Project management with cross-functional teams
Marketing strategy creation, implementation and optimization to achieve company goals with the synchronization of the marketing plan including social media, PR, POS, events, advertising, etc. with sales activities
Establishment of new sales channels with development of communication and product concepts
Advertising campaigns planning and implementation with promotions and channel-specific campaigns
Control and analysis of data-driven market research and competitive observation
Brand development, management and staging
Budget planning, revision and reporting for sales/quantity and cost budgets
Event management of trade fairs, events and incentives

LEADERSHIP EXPERIENCE

More than 20 years of international personnel responsibility
Leading multicultural departments and project teams
Leadership style visionary/cooperative with objectives and monitoring of success

EXPERIENCE